Bill Lee has been in land planning economics and economic development consulting since 1970. With over four decades of practice, he specializes in services to local government agencies, land planning/urban design firms, property owners, real estate developers and transportation agencies. Bill was the Managing Principal of Economics Research Associates' (ERA) San Francisco office for over 15 years. ERA was the largest and most experienced land economics consulting firm in the United States at the time of its acquisition by AECOM in 2007. Bill then served as an Executive Vice President of the economics practice at AECOM through 2012.

He received his BS degree from Stanford University, with a major in economics and a minor in mathematics, and his MBA from Columbia University, where he also attended the Graduate School of Architecture, Planning and Preservation. Bill's practice focuses on the economics of community development and transit-oriented development. Some of the key projects where he served as project manager or lead principal are listed below:

TRANSIT STATION AREA PLANS

• Market analysis and joint development negotiations with California High Speed Rail Authority - Millbrae Serra Station LLC
• Economic impact assessment for ride sharing services for 50 metropolitan areas - Lyft
• Market analysis to inform citywide Comp Plan update with focus on three commuter rail station sites - City of Westminster, Colorado
• Market and financial analysis as input to estimating developer community benefits contribution for four stations along the Exposition LRT Line - City of Los Angeles Department of City Planning
• Los Angeles Metro Rail Red Line station area market analysis and benefit assessment district formation - LACRA and SCRTD
• South Hayward Bay Area Rapid Transit (BART) Station Area Form Base Code and Specific Plan Market and Fiscal Evaluation - City of Hayward
• Transit Area Specific Plan Market and Fiscal Analysis - City of Milpitas
• Downtown Burlingame and Rail Station Specific Plan Market and Strategy Analysis - City of Burlingame
• Downtown San Mateo and Rail Station Area Retail Development Strategy - City of San Mateo
• Market and financial analysis of over 50 transit properties - King County Department of Transportation in Washington
• BART Santa Clara County Extension Joint Development Opportunities Market and Financial Evaluation of Five Station Areas - Santa Clara Valley Transportation Authority
• Transit Oriented Development Opportunities for 12 Stations in Austin, Texas - Capitol Metropolitan Transportation Authority
• DART Station Area Development Opportunities in Richardson, Texas - City of Richardson
• Downtown Dallas Development Impact of Alternative DART Alignments - Dallas Area Rapid Transit District (DART)
• Economic impact assessment of the entire California High Speed Rail System including 24 station areas - CA High Speed Rail Commission
• Market and implementation assessment for the Diridon HSR Station Specific Plan - City of San Jose

DOWNTOWN RETAIL STRATEGY PLANS

• Downtown Los Angeles Strategic Plan - LACRA
• Downtown Santa Barbara Lower State Street Parking Assessment District Formation - City of Santa Barbara
• Parking In-Lieu Fee Reset for Economic Development - City of Santa Monica
• Retail Market Analysis for Ten Central Portland Districts - City of Portland Planning Bureau
• Retail Strategy for Downtown San Mateo - City of San Mateo
• Salt Lake City Central Block Redevelopment Plan Revision Economics - Salt Lake City Redevelopment Agency

SUCCESSFUL PUBLIC AND PRIVATE DEVELOPMENT PROJECTS

• Market analysis and pricing recommendations for new urbanist townhouses in the Hercules Transit Area Waterfront - The Bixby Company
• Market analysis for West Village campus housing for students, staff and faculty - UC Davis
• Pleasant Hill BART Station three way negotiations between BART, the Contra Costa Redevelopment Agency and the developer - BART
• Market and impact analysis of Pacific Place retail/entertainment project including Nordstrom headquarters office facilities and department store - Pine Street Associates/Seattle Downtown Association

KEY INTERNATIONAL PROJECTS

• Retail revitalization strategy for Orchard Road - Singapore Urban Renewal Authority
• Joint development strategy for all high speed rail stations - Taiwan High Speed Rail Bureau
• Strategic Plan for Makati Financial District - Ayala Land, Philippines
• Revitalization of Seoul Station - Hanwha Development and Korean National Railroad
• Business Case for CBD Rail Loop - Auckland Transport, New Zealand
• Parramatta CBD zoning uplift and value capture - Parramatta Council, Sydney, Australia